Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their impact on both customers and gift recipients. As florists, we devote our efforts to help you express yourself. We help you find the ideal bouquet for all occasions. Whether it's a birthday, romantic date, company events, or funerals - you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it included wholesale orders of bulk flowers. It also sold supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of selling them to local customers. Floristry is creating a collection of blooms and plants into a stunning arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people consider it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops set about making constant and fantastic developments to their practices.

As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their receiver. They also offer the option of placing orders online for convenience. Today, floristry has grown into an essential part of people's lives. In fact, flowers have become crucial in the decoration and theme of various events. Many organizations have come up as sources of help and advice for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and current trends in the industry. They suggest different arrangements for all types of occasions. They also steer clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of some of the most important moments in people's lives. Given that, our team of experts commit to providing high-quality service at all times. We strive to help our customers get the most stunning arrangement for their needs. As florists, we help people express themselves through custom bouquets and arrangements. Through this, they can honor important events and milestones in their lives. As florists, we help people:

  • Show love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Brighten someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event excellent with floral arrangements suited to their style and design


Read all about Color Theory in Floristry in our next article.